Double Dark Mint

Candy Deluxe is a candy bar for grown-up taste buds. We use deep dark chocolate and brown sugar caramel, and dial down the sweetness so the real flavors can shine. It’s real flavor, less sweetness, and all the thrill of a legit candy bar.

Because we grew up, but we never stopped wanting a great candy bar. Our tastes changed, but candy bars mostly didn’t. Traditional candy was too sweet and artificial for us, while better-for-you brands focused more on macros than flavor. So we made the candy bar we actually wanted to eat. Turns out, we didn’t outgrow candy bars. We just outgrew the old ones.

We start with real flavor instead of trying to make candy as sweet and cheap as possible. We use deep dark chocolate, brown sugar caramel, and ingredients like peanuts, coconut, cinnamon, and peppermint. Then we dial down the sweetness so you can actually taste them. It’s still a candy bar. We just have a different idea about what a candy bar should taste like.

Nope. Candy Deluxe is about real flavor, so we use real sugar and get our flavors from the actual ingredients—not sugar substitutes, natural flavors, or artificial flavors.

Yep. Real sugar. We just don’t use as much of it. Candy Deluxe has around half the sugar of traditional candy bars ounce for ounce. Not because we’re playing nutrition games. We just don’t want sweetness overpowering the real flavors.

Nope. They’re Mini Deluxe—about the size of a single Kit Kat stick. Gigantic isn’t about the size of the bar. It’s about what it delivers. A perfect little candy bar can be a pretty massive thrill.

Because we make different choices. Deep dark chocolate costs more. Real flavor costs more than faking it. And making candy at our scale costs more. We could make it cheaper by making it more like everything else, but then it wouldn’t be Candy Deluxe.